The person behind the brand

I’m Katherine Robinson, founder and Creative Director of Crane Road Creative. After more than 20 years building brands, leading marketing teams and turning big ideas into work that actually connects, I started Crane Road to do more of what I love most: helping businesses figure out who they are, what they should say and how they should show up.

I bring senior-level strategy, strong creative instincts and a healthy intolerance for marketing that sounds like everyone else’s. Whether I’m building a brand from the ground up, sharpening an existing one or launching something new, my goal is simple: make it clear, make it compelling and make it feel unmistakably yours.

I’m also the creator of CraneRoad. Paper Goods, my own growing line of greeting cards and paper goods—equal parts creative playground and proof that I practice what I preach. From brand development and product design to packaging, retail and marketing, I’m building CraneRoad. from the ground up with the same strategy, curiosity and slightly irreverent point of view I bring to my client work.